“My heart stopped for a moment.”
When you hear Paul talk about Nuckly today, you immediately notice: This is not a salesperson speaking, but a father. “I remember it clearly,” he recounts, showing an old video of his son. “He suddenly became restless, kept spitting out the pacifier – and nursed differently. That made me suspicious.”
Co-founder Dustin also knows the topic from personal experience. “In my family, it was always said: a pacifier is just a pacifier. But no one ever asked if it even fits with breastfeeding.”
Many parents sooner or later hear the term nipple confusion. And indeed, recommendations from breastfeeding organizations show that not every pacifier supports natural sucking behavior. Especially in the first months, an unsuitable design can lead to babies sucking differently than at the breast, becoming more restless, or making breastfeeding more difficult.
At the same time, the reality for many parents is different: A baby needs closeness, regulation, and sometimes simply comfort. For Paul, it was clear that it’s not about rejecting pacifiers altogether, but about making them better. When a pacifier is used, it should feel as natural as possible – not as a substitute for the breast, but as a gentle complement.
Nuckly was born from exactly this idea. A pacifier that is oriented towards natural sucking and is consciously designed to be breastfeeding-friendly, to support babies rather than reprogram them. Developed not from a marketing idea, but from a real need.
Because in the end, it’s not about whether you use a pacifier – but which one.
Less confusion. More naturalness. Nuckly.
