When you hear Paul talk about his invention today, you immediately notice that this is not a typical founder at work. Not a marketing professional, not a salesperson – but a father who wanted to solve a real problem.
“I remember it clearly,” Paul says, as he looks at an old video of his son. “The little one constantly had the pacifier almost completely in his mouth. Once he choked so badly that my heart stopped for a moment.”
What sounds like a harmless everyday scene is actually a widespread but often underestimated risk: Many conventional pacifiers are simply too small or poorly shaped. Babies can pull them too far into their mouths, creating a choking hazard. At the same time, large or hard sucking parts put pressure on the sensitive jaw – which can lead to dental misalignments in the long run.
Paul's friend and co-founder Dustin can sing a similar tune. “I have a little sister, and I remember well the constant rashes around her mouth. Back then, no one knew that it was caused by the pacifier,” he says. “Many parents think a pacifier is just a pacifier – but that’s simply not true.”
